The body care gap: what the skincare industry missed

For years, skincare stopped at the face. We layered serums, checked pH levels, studied actives — and left the rest of our skin with little more than a body lotion, and even less thought.

But the truth is, your body skin needs just as much care. It gets dry, loses vitality, and acts as your first barrier against pollutants, friction, and daily wear. And unlike facial skin, which has more oil glands, the body often needs extra support to stay hydrated, balanced, and resilient.

This gap is finally starting to close. Ingredients like niacinamide, retinol, and hyaluronic acid — once reserved for facial care — are now being formulated for body use. Body care has become the fastest-growing skincare category globally. In India too, the shift is clear: a new wave of informed and discerning consumers are demanding more from their body care — more efficacy, more elegance, and more relevance delivered in new formulas and formats that feel as good as they perform.

At Lonnue, we’ve created body care with this shift in mind. Formulated to perform, designed to indulge — our products are for those who expect more from their body care. Hydration that goes deeper. Actives that support long-term skin health. Textures made for skin in motion.

Take Thrive, for instance, our debut daily body serum that combines intention, innovation and indulgence. It’s a well-rounded formula enriched with ingredients like a blend of 7 molecular weights of hyaluronic acid, 5% niacinamide, centella asiatica, goji berry, and fatty acids. Together they intensely hydrate, strengthen the barrier, and leave skin soft, smooth and more even-toned. All in an impossibly lightweight texture tailored for Indian weather: fast-absorbing, breathable, and non-sticky.

This is body care — reimagined, finally given its due, and held to a higher standard.